Kristie Lyons
Digital Marketing Advisor
Kristie Lyons is a seasoned global marketing leader with 18+ years of experience across diverse industries, collaborating with top brands such as Adobe, Intel and Walmart.com. She is lauded for her customer-centric, data-driven approach, consistently driving innovation and directing successful marketing programs. Kristie’s collective expertise spans campaign, product, channel, content, digital, e-commerce, and partner marketing across predominantly hardware, software, and retail industries.
At Adobe, Kristie led the Digital Media, B2B Document Cloud team, in go-to-market and demand generation efforts generating hundreds of millions in sales pipeline by expanding core offerings, leading digitally and scaling B2B. Prior to Adobe, she was Global Campaign and Content Manager at Intel for the Commercial Client Marketing Team of the Client Computing Group (CCG). She managed multimillion-dollar global marketing budgets and full-funnel programs, led the B2B CCG Customer Stories initiative, and received two Departmental Recognition Awards (DRAs) for her campaign contributions. During her time at Walmart.com, she managed 12 departments with a responsibility of driving $400M in sales. Before focusing on client-side marketing, she held creative agency and art direction leadership roles such as the Creative Services Lead for Accenture in Amsterdam, Netherlands.
Kristie was born in Okinawa, Japan to a military family. She holds an MBA from Santa Clara University's (SCU) Leavey School of Business, a MA in International Relations from Boston University – Frederick S. Pardee School of Global Studies, and a BS in Political Science and Communication from SCU. Outside of school and work, Kristie has been a volunteer at the Alameda County Food Bank and a mentor to high school students at Oakland Technical High School.